It was early 2018 when David Sparkes and Radek Loucka set on a journey to reshape the beauty industry. They realised that skincare was quickly becoming overly complicated, confusing, unsustainable and expensive so they came up with an idea for a capsule range that is both innovative and ingredient-led.

THE GRUFF STUFF is a multi-award-winning, affordable premium skincare brand from England consisting of a handful of results-driven product that are highly effective and easy to use. It offers a simplified alternative to complex skincare regimes promoted by big beauty brands and heritage beauty houses.