Introducing a new generation of skincare for men

Published 14 October 2019

The Gruff Stuff, a premium, British, vegan skincare brand for men. A capsule range of innovative, easy to use, essential everyday products, designed to bring simplicity into your daily skincare regime. No fuss, clean lines and results-driven.

The Gruff Stuff launches with three essential, ‘can’t-be-without’ products, presented in sophisticated, black, luxe packaging; The Spray On Moisturiser, a daily hydrating lotion with added treatment effects, The Eye Balm, a nourishing formula for the eye area with anti-ageing benefits and The Spray On Body Lotion, a universal, moisturising body lotion designed for ease-of-use. All of the products contain the following ingenious ingredients to form the basis of the unique range:

Extract of wild Australian plums

A bioactive complex composed of Australian super fruits. The complex consists of extracts taken from the Kakadu plum which has the highest natural concentration of vitamin C, and the Illawarra Plum and the Burdekin plum, which are both rich in vitamins A, C and E. Along with their powerful antioxidant properties, the combination of these potent plums helps to stimulate hyaluronic acid, pro collagen 1 and fibronectin synthesis. With the added benefit of anti-inflammatory properties, this super complex protects skin cells from free radical damage and helps to prevent the signs of ageing.

Aloe Juice

Aloe Juice is used extensively in all formulations to avoid the addition of extra water. Renowned for its healing, rejuvenating, hydrating and soothing properties, Aloe Juice also improves the skin texture, helping to calm redness and irritation with extra anti-inflammatory benefits.

Vitamin E

An anti-inflammatory compound which helps to prevent skin damage and protects against damage from UV-induced free radicals. Vitamin E helps to reduce the appearance of scars and helps with skin regeneration.

The Gruff Stuff was the brainchild of David Sparkes;

“I am incredibly proud to launch my own range of uncomplicated skincare. THE GRUFF STUFF is about simplicity with no added fuss. All products are quick and easy to use, developed with sustainability in mind.”

All of the ingredients used in the The Gruff Stuff range are ethically and responsibly sourced and packaged in recycled plastic and paper. Each product has been dermatologically tested and is ideal for all skin types including sensitive skin. The Gruff Stuff is vegan, free from gluten, parabens and mineral oil and is not tested on animals.

Introducing a new generation of skincare for men

Introducing a new generation of skincare for men